I really like Digg -- particularly when it offers up additional articles related to what I'm trying to post.
I wish the method for putting in links was a little easier -- having to go through so many screens gets tiresome. But maybe that's the point. If you are willing to navigate through so many screens to make a post, you must really like the content.
Aside from wanting to share content with others, why do I bother with Digg.com?
According to Social Media Optimization:
Digg is the most popular and notable of the social bookmarking sites. Quantcast estimates that that Digg has about 25 million unique visitors a month.
- Digg attracts more users than all the other social bookmarking sites combined.
- Digg’s demographics have hanged as it has become more popular (mainstream). (... the typical social bookmarking site user is male, between the ages of 35-54 with a household income of $60k or more a year.)
- Social media topics that do well on Digg include interesting photos, anything anti-Microsoft and lists (top 10, etc).
If you are trying to reach this audience, then you have to include Digg in your marketing efforts, simply because the audience is so large, relative to everyone else in this space.