I was watching a movie the other day and the song "Moon River" as sung by Andy Williams played during a montage.
I had a chance to watch the Andy Williams show many years ago and I have to admit, I developed quite a crush. When he sung "Moon River", he was singing to ME! There was a definite connection. Something that I think I first heard Seth Godin describe as a "passion point".
Fast forward to last night -- as I sat in a darkened movie theater behind a row of teenage/early 20s boys watching the movie "Iron Man".
Now, the story of Iron Man wasn't anything new in the superhero genre -- rich, handsome, self-absorbed dude has a life-changing experience which causes him to go beyond himself, create an alter-ego, and save the world.
We've seen it before.
But, despite the fact that this wasn't a new story, it was a cool movie. One of the best in the recent Marvel movie series.
The story, while not new, was modernized from the original Marvel comics stories.
And it didn't hurt that the actor playing Iron Man has an engaging online presence.
Iron Man connected with the audience.
When we go out into the world, we seek connections -- stories and experiences that we share with others that draw us closer.
For me, whenever I hear Andy Williams singing "Moon River", I connect to a younger me, embracing endless possibilities and enduring hope in my future.
When I was watching Iron Man, I connect to an older me of experience and wisdom who recognizes the need for change and takes action regardless of the obstacles in my way.
We are flooded by marketing, communications, socialmedia almost every waking moment. Success in these areas comes when the presentation and message(s) cause us to self-connect to a deeper part of ourselves. And making that connection takes time, talent and honesty.