It all started on facebook.
"Ecobag Products" wanted to be my friend. I guess a connection with an environmental product makes sense - I work for an environmental organization and dutifully take my cloth bags to the grocery store to avoid using paper or plastic bags.
There is an ongoing debate about brands on twitter - I fall into the category of believing brand twitters can work as long as they truly twitter.
But brands on facebook with personal profiles - well, it was kind of weird. On facebook, PEOPLE have personal profiles, people create groups (where anything goes) and events, and brands (which can include very popular people) are represented through pages.
At least that's the general rule of thumb.
So Ecobag Products sat on my facebook friend requests page ... for several weeks. Each time a new friend request came in, I'd see Ecobag Products sitting there - unfriended.
Then today, I received the following digg ...
I read GenGreenLife's review of a new eco-friendly bag (which wasn't really) and I started thinking about lonely, unfriended Ecobag Products.
Hmmm ... not bad.
I then typed in reusable bags and found -- what else -- the website of reusablebags.com.
Among other things, reusablebags.com claims,
We've been fighting the massive over-consumption of plastic shopping bags since 2002 and have made a significant impact - inspiring hundreds of news stories and empowering individuals with practical products and activist tools.
Among their plethora of bag choices - Ecobag Products!
ECOBAGS® started in 1989 with a simple goal - to produce quality bags at great prices so that "Reusable becomes a way of life." From their classic string bag to their hemp/cotton blend totes ECOBAGS® are sturdy, sustainable and affordable
Well, Ecobag Products seemed to share my personal goals and had developed some kind of reputation in its niche market.
So, I went back to facebook to see how lonely, unfriended Ecobag Products was doing.
Ecobag Products had 118 friends as a brand.
I had 149 friends as a person - and I had a sneaking suspicion that I've been on facebook longer than Ecobag Products.