- Inherent sense of curiousity. A good analyst always asks questions, wanting to know more.
- Business acumen. A good analyst is able to provide context for the data and analysis; therefore, they know the business and the current business climate. They are able to connect the dots because they understand the business purpose and can identify and focus on the business problems and disciplines apart from analytics. They have both a great sense of the data and the business.
- Honest, unbiased and credible. A good analyst is not be biased by politics, bonuses, and compensation packages. They are not afraid to provide a real analysis based on the data, no matter how unpalatable that analysis may be.
- Creative. They can effectively communicate the results of analysis and can use data to tell a story. They have a mastery over visualization and can take a complex story and boil it down to story that is simple to the untrained eye, but complex enough to provide answers.
- Marketing savvy. A good analyst can sell the analysis at the right level, is passionate and cares. They market the analysis internally through email, presentations, posting the analysis, providing visualizations and training others on understanding Key Performance Indicators (KPIs).
I used my flip camera to record the eMetrics conversation between Avinash Kaushik and Microsoft's Ian Thomas at the eMetrics Marketing Optimization Summit where they discuss rules for analytics revolutionaries. The sound quality is poor, but audible. Enjoy!