Who are you and how do you represent yourself online? As our personal and professional lives blend together, how can you shape your own brand online and reconcile it with your organization's brand? As the communications landscape changes, every staff member serves as the organization's spokesperson, not just the executive director or board chair. How you and your colleagues use social media can greatly impact your organization's reputation with key stakeholders. In this workshop, a panel of nonprofit leaders will share how they manage their own brands online--including helpful tips and tools you can put in to practice immediately.
- Understanding how the online "you" may or may not differ from the offline/real "you" and your organization
- Development of a personal positioning statement (or big idea)
- Guidelines you might set for your organization to help set policies for everyone who works for (and therefore represents) you online