Back from a useful eMetrics conference and while I digest the information dispensed, I thought I'd compile links to posts highlighting the different sessions.
For most of these posts, I have included a photo of the author -- this is a visual cue to easily pick out author styles to highlight colleagues who were busy blogging the conference.
|Author, Twitter/Bio||Site||Post Title/eMetrics Session|
|immeria :: an immersion in web analytics||Pre-Conference: eMetrics: the wind is changing|
|Search Marketing Gurus||eMetrics Industry Insights Day: The View from the CMO's office
Liz Miller (CMO Council)
|SEMClubHouse||Pre-Conference Workshop: eMetrics & Google Analytics a Key Relevance Review
Justin Cutroni (EpikOne)
|Eyes on Web Analytics||Overview: eMetrics, Day 1|
|Search Marketing Gurus||Social Media: Social Network Analysis. Internet based communities have been widely discussed since the arrival of the concept Web 2.0. So far, the opportunities and risks of business models based on such user groups are not fully clear. Therefore a more fundamental understanding of community-based social structures is needed. First results for two top forums and once collaboration network.
Fred Türling (SHS Viveon AG)
|Web Metrics Guru||Social Media: Social Network Analysis. (see description above)|
|Beth's Blog: How Nonprofits Can Use Social Media||Social Media: Reputation and Relationship Management in A Social Media World. Seven steps to measure your social media program in a credible, actionable way.
Katie Delahaye Paine (KDPaine & Partners)
|SEMClubHouse||Social Media: Reputation Management & Social Media. (see description above)|
|Search Marketing Gurus||Social Media: Actionable Social Media Metrics
Both brand perception and shopping have always had a social context. Here are some ideas about where businesses need to focus as the social web grows in importance over the coming years.
Jason Burby (ZAAZ)
Ryan Turner (ZAAZ, Web Social Architecture)
|Web Metrics Guru||Social Media: Social Media Metrics - Jason Burby & Ryan Turner, ZAAZ. (see description above)
|Search Marketing Gurus||Social Media:
Key, Relevance Factors of Expanding Followers, Friends & Fans, In Your Online Community. Tips, tools and stories from the trenches from three people who focus
on online engagement and have more links, friends and followers than
some small countries have citizens.
Beth Kanter (How Nonprofits Can Use Social Media)
Laura Lee Dooley (World Resources Institute)
Jonathon D. Colman (The Nature Conservancy)
|Web Metrics Guru||Social Media: Followers, Friends, and Fans: Expanding Your Online Community. (see description above)|
|Beth's Blog: How Nonprofits Can Use Social Media||NEW Social Media: eMetrics Panel Slides, Notes, and Blog Posts: ROI of Blogging, Twitter, and Digg for Nonprofits. (see description above)|
Here are the presentation slides for this session:
E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community
|Eyes on Web Analytics||Overview: eMetrics, Day 2 And what's the deal with Hotel WiFi?|
|Web Metrics Guru||Keynote: James G. Robinson, Director of Web Analytics, The New York Times. How The New York Times uses web analytics to grow both their print and online audiences, improve web engagement, and increase revenue and profit.|
|Search Marketing Gurus||Retention: Navigating a University Website: Surely the Smartest People on the Planet Can Know Where to Click?. Discover why user testing with your target market is a must and learn how to undertake segmentation based on real user behavior, not internal assumptions.
Vicky Brock (Highland Business Research)
|Web Metrics Guru||Acquisition: DIY SEM: Your Agency May Not Be the Best Resource. How to audit your existing search engine marketing (SEM) program, how to identify the optimization strategies that make sense for your business, and some of the benefits and barriers to managing your own SEM program.
Gary Angel (Semphonic)
Mark Ruzomberka (Traffic.com)
David Harrod (NAVTEQ)
|Occam's Razor||Google Analytics: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool.|
|AnalyticsTalk||Google Analytics: Google Analytics Version 3.0|
|Future Now||Google Analytics: Google Analytics Releases Enterprise Feature Set|
|Jeff Gillis||Google Blog||Google Analytics: More Enterprise-Class Features Added To Google Analytics|
|Robin Steif||LunaMetrics||Google Analytics: The New Google Analytics: Ready for Enterprise|
|June Li||One Degree||Google Analytics: Significant Google Analytics Segmentation Enhancements|
|SEMClubHouse||Social Media: Word of Mouth Marketing Metrics. This panel described their efforts to compute how receptive customers are to referral-based advertising in order to determine how much of their promotional budgets should be allocated and how to determine their return on that investment.
Sandra Ponce de Leon (BuzzLogic)
Ann Green (Millward Brown)
|Search Marketing Gurus||Social Media: Web 2.0 Measurements in Today's B2B World. An overview of the data and analytic challenges involved in making social media accountable for driving revenue based on real-world experience integrating traditional direct marketing with social media.
Joshua Siler (Babcock & Jenkins)
|SEMClubHouse||Keynote: Hotels.com: The Intersection of Customer Voice and Customer Experience - Listen and Learn to Provide What Your Customers Really Want. How to let your customers tell you what they really want, and not just what they think they want. Megibow takes you through hotels.com experience with continuous monitoring and continuous improvement with multiple techniques to achieve measurable wins.
Joe Megibow (Hotels.com)
|Eyes on Web Analytics||Overview: eMetrics, Day 3. And what's the deal with airline food?|
|Search Marketing Gurus||Acquisition: Search from Now On. It's the end of search as we know it . . . what happens next?
Mike Grehan (Acronym Media)
|Sebastian Wenzel||Web Analytics Book||Social Media: Mobile Analytics is Calling You. Learn about the challenges and the differences that come with the mobile web. Sign up for the www.webanalyticsbook.com rss feed to be the first to download the FREE Mobile Analytics E-Book when it is released.
|Highland Busines Centre||A Few Sterne Words - Jim Sterne Summit Wrap-Up: Tough measures for tough times: thoughts from the Washington DC eMetrics Marketing Optimization Summit|
|SemAngel||Summary: eMetrics Redux: A Few Thoughts from the Conference|
|Web Metrics Guru||Summary: Emetrics Marketing Optimization Summit DC 08|