Live tweets from this conference - watch live on ustream.
Live tweets from this conference - watch live on ustream.
Recently, a colleague tweeted about a new app he was using to view twitter lists. I was intrigued, and while the tool was still in "alpha" at this posting, it looks like an app with a future.
SmallRivers (Switzerland) is the creator of http://paper.li which organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, list or #tag.
When you first come to the interface, you are encouraged to create your own newspaper and you don't need to create a new profile to do so - just login with your twitter or facebook account.
And here are some pages using twitter #hashtags:
And here are some pages focusing on twitter users -
What I like about this tool is the way paper.li organizes your information and helps you see things you might have missed otherwise. It is definitely worth exploring, particularly since investors are starting to line up to support this online tool.
For more information, see:
There are hundreds of tools out there for accessing and managing your twitter account.
I've tried many, but find myself coming back to the same handful of tools which I use repeatedly.
With twitter, I'm firmly convinced that we have a plethora of tools because different people approach twitter in different ways for different purposes - so no two tweeple will necessarily use the exact same tools.
However, I always find it useful to learn from the experience of others. So with that in mind, here are my [current] top 10 free twitter tools (in no particular order):
1. http://www.twellow.com. Want to build up your social network? This site acts like a yellow-pages for social media folks and allows you to provide links to many other social networks where you spend your time.
2. http://wefollow.com/. This is another directory, specifically for twitterfolk, which allows users to register their profiles under whatever categories they choose. This site seems to pull updates more frequently than twellow, but both are good.
3. http://search.twitter.com/. The original search engine for twitter. While searches are integrated with everyone's twitter account (and you can save specialized searches to your twitter account), I find I continue to go back to this site to run additional searches.
4. http://twittercounter.com/. Want to see your growth in followers, friends, updates? Want to compare your twitter account growth to someone else's?
This is a great little tool which continues to be updated with your needs in mind - but would be perfect if they allowed data downloads. Right now you have to mouseover the timeline to get your results.
5. http://tweetake.com/. Talk about data downloads - this tool's only purpose is to download your twitter data in the event twitter crashed and you needed to reconstitute your account. Download lists of your followers, friends, recent tweets, recent favorites. Another tool I've used to view my twitter connections is http://lessfriends.com/ though their site includes a disclaimer indicating that the data may not be accurate (missing followers).
Also, note that tweeple follow and unfollow all the time. So what you download today will be different tomorrow. That's one of the problems with trying to "manage" your followers. They are never the same. I find it is best to monitor the conversation and save important mentions or exchanges about you in your favorites folder. After a while you will get a good sense of who your best advocates are.
6. http://backtweets.com/. Need to find out who is tweeting about your content? You can search for your profile name, you can search for your name in twitter search. But what about those times when people link to content without naming names? With backtweets, simply type in any URL and you will find everyone who is linking to that URL from twitter, regardless of what URL shortener they use.
7. http://twitalyzer.com/. Are you a good twitterer? Twitalyzer can help you decide. It is a unique tool - created by @erictpeterson - that evaluates the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.
8. http://www.danieldura.com/code/twittercamp. This is a cool tool that I anticipate will become a standard at conferences in the future. It displays tweets based on username, keyword or hashtag - so everyone can see what tweeting participants are tweeting about during the conference!
NOTE: This does take some work to rebrand for your purposes, but once you've got things set-up, you can easily load your configuration into twittercamp each time you use it.
9. http://twitterfeed.com/. This tool allows you to supplement your twitter account through use of RSS feeds that pull content from your website or other social media tools. I avoided this tool for a long time because I felt there was something disingenous about automated postings to twitter. I changed my mind when I realized my personal twitter profile (@lauraleedooley) was suffering from lack of updates because I focused primarily on my organization's profile (@worldresources). Knowing that my personal brand is as important to WRI as the organization's brand AND knowing that I spend a lot of posting content on facebook, delicious, digg, stumbleupon, youtube and other social networks that was relevant to both WRI and my personal profile, I took the plunge. Lesson learned: It is okay to use twitterfeed judiciously to supplement your tweets - but don't rely on it exclusively. You need to continue to monitor your twitter profile regularly and actively participate in relevant online conversations.
10. http://bit.ly - Twitter's URL shortener of choice. They are expanding their user base by updating and rolling out new features (with user input) and leveraging an open API that allows integration with other popular tools.
Three other tools that I find very useful.
http://www.twitpic.com. I love the fact that this interfaces your cell phone snapshots with twitter - while facebook mobile offers the same service, having the public posting of your photos is very useful in reaching a broader audience.
This is great if you are on vacation or a trip away from family and friends and you want to provide photo updates.
Twitter RSS feeds - favorites (http://twitter.com/favorites/profilename.rss) - I can't tell you how useful it has been to track my twitter favorites -- which I use as a holding place for all mentions, conversations with, and tweets about me -- by pulling the RSS feed into my Google Reader. Here I can also download a copy of the tweets to an excel spreadsheet and analyze who is tweeting about me on a regular basis.
Also, Google Reader is the first place I go every morning to see the latest news gathered through Google Alerts, Icerocket.com, Technorati.com, Twingly.com, SocialMention.com, Filtrbox.com and Twitter.com.
UPDATE 10/30/2009: I initially highlighted http://hashtags.org. Unfortunately, that site failed - it stopped presenting statistics on or around August 14, 2009 and never recovered.
http://wthashtag.com. What are the most popular hashtags? What hashtag(s) should you use to label your tweet? This tool hopes to provide the resources for you to make an informed decision - and to find out how the hashtags you regularly use or follow are performing on twitter. Besides providing statistics, it also provide a useful API and blog. You need to register to really use all the features of this site, but it is definitely worth it!
It would be remiss of me not to emphasize that the tools I use now may not be the same tools I use next month or next year. Already we are seeing an integration of tools (facebook page feeds to twitter) and the demise of others (such as tr.im which is shutting down at the end of the 2009).
But I will keep monitoring these tools and bookmarking them on my delicious account - so if you find you want to check out some of the other tools out there, feel free to visit my always expanding list of twitter tools at http://delicious.com/lldoolj2/twitter+tools.
A word about Tweetdeck
Oh, and yes I've tried http://www.tweetdeck.com and other desktop clients. As someone who is spending most of her time living in the cloud, desktop clients are interesting, but not the direction I choose to go at this point.
For example - a while ago, I moved from bookmarking websites in my browser (a desktop client) to bookmarking them exclusively on delicious.com. This way I could access my bookmarks from any browser on any computer at any time. I was just tired of having no access to my bookmarks when I was used a different computer or browser.
Because Tweetdeck is a desktop client, any configuration I make on my desktop doesn't always translate to other computers or clients. Also, I have to say when I tested it out on my computer, I discovered many missing friends which made me a bit wary of the usefulness of the tool (but that was several months ago - the tool may have improved).
Bottom line - I prefer to manage my twitter, facebook, linkedin and other accounts from any computer, browser, client, etc. That way I spend less time focused on the hardware and software and more time focused on the content. And I achieve gains in efficiency and productivity.
However, Tweetdeck is hands down the most popular of the desktop clients, so I encourage you to try it and determine if it is useful in helping you to manage your twitter account.
Regardless of which numbers you ultimately decide to highlight (Google Analytics Traffic or Bit.ly Clicks), you should track twitter links in Google by including the Google UTM campaign code as part of the link - see the EpikOne post Twitter and Google Analytics: What to Track by Justin Cutroni.
While WRI does have some offerings along those lines, our primary focus is at the government, business and institutional policy level.
But given the economic and environmental problems of our time (and Obama's refrain that it's not about him, it is about us and what we can do), more and more people are trying to green their lifestyle.
Here is a short list of twitterers I follow with green your lifestyle websites (in alpha order):
But this is just a short list. Check out the more extensive list of green websites through TreeHugger's Carnival of the Green, a weekly blog phenomenon which provides a summary, a digest, of the green blogosphere.
Feel free to add a name to the list in the comments section, below! Please include:
Doing my part to share the viralosity of this video (it seems to be posted on quite a few blogs).
BTW - you can follow Stephen Colbert's tweets at twitter.com/stephencolbert . . . though the question remains as to whether this profile is real or just another opportunity for a no-name to ride into the twitter limelight on the coattails of gregarious punditry.
Back from a useful eMetrics conference and while I digest the information dispensed, I thought I'd compile links to posts highlighting the different sessions.
For most of these posts, I have included a photo of the author -- this is a visual cue to easily pick out author styles to highlight colleagues who were busy blogging the conference.
|Author, Twitter/Bio||Site||Post Title/eMetrics Session|
|immeria :: an immersion in web analytics||Pre-Conference: eMetrics: the wind is changing|
|Search Marketing Gurus||eMetrics Industry Insights Day: The View from the CMO's office
Liz Miller (CMO Council)
|SEMClubHouse||Pre-Conference Workshop: eMetrics & Google Analytics a Key Relevance Review
Justin Cutroni (EpikOne)
|Eyes on Web Analytics||Overview: eMetrics, Day 1|
|Search Marketing Gurus||Social Media: Social Network Analysis. Internet based communities have been widely discussed since the arrival of the concept Web 2.0. So far, the opportunities and risks of business models based on such user groups are not fully clear. Therefore a more fundamental understanding of community-based social structures is needed. First results for two top forums and once collaboration network.
Fred Türling (SHS Viveon AG)
|Web Metrics Guru||Social Media: Social Network Analysis. (see description above)|
|Beth's Blog: How Nonprofits Can Use Social Media||Social Media: Reputation and Relationship Management in A Social Media World. Seven steps to measure your social media program in a credible, actionable way.
Katie Delahaye Paine (KDPaine & Partners)
|SEMClubHouse||Social Media: Reputation Management & Social Media. (see description above)|
|Search Marketing Gurus||Social Media: Actionable Social Media Metrics
Both brand perception and shopping have always had a social context. Here are some ideas about where businesses need to focus as the social web grows in importance over the coming years.
Jason Burby (ZAAZ)
Ryan Turner (ZAAZ, Web Social Architecture)
|Web Metrics Guru||Social Media: Social Media Metrics - Jason Burby & Ryan Turner, ZAAZ. (see description above)
|Search Marketing Gurus||Social Media:
Key, Relevance Factors of Expanding Followers, Friends & Fans, In Your Online Community. Tips, tools and stories from the trenches from three people who focus
on online engagement and have more links, friends and followers than
some small countries have citizens.
Beth Kanter (How Nonprofits Can Use Social Media)
Laura Lee Dooley (World Resources Institute)
Jonathon D. Colman (The Nature Conservancy)
|Web Metrics Guru||Social Media: Followers, Friends, and Fans: Expanding Your Online Community. (see description above)|
|Beth's Blog: How Nonprofits Can Use Social Media||NEW Social Media: eMetrics Panel Slides, Notes, and Blog Posts: ROI of Blogging, Twitter, and Digg for Nonprofits. (see description above)|
Here are the presentation slides for this session:
E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community
|Eyes on Web Analytics||Overview: eMetrics, Day 2 And what's the deal with Hotel WiFi?|
|Web Metrics Guru||Keynote: James G. Robinson, Director of Web Analytics, The New York Times. How The New York Times uses web analytics to grow both their print and online audiences, improve web engagement, and increase revenue and profit.|
|Search Marketing Gurus||Retention: Navigating a University Website: Surely the Smartest People on the Planet Can Know Where to Click?. Discover why user testing with your target market is a must and learn how to undertake segmentation based on real user behavior, not internal assumptions.
Vicky Brock (Highland Business Research)
|Web Metrics Guru||Acquisition: DIY SEM: Your Agency May Not Be the Best Resource. How to audit your existing search engine marketing (SEM) program, how to identify the optimization strategies that make sense for your business, and some of the benefits and barriers to managing your own SEM program.
Gary Angel (Semphonic)
Mark Ruzomberka (Traffic.com)
David Harrod (NAVTEQ)
|Occam's Razor||Google Analytics: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool.|
|AnalyticsTalk||Google Analytics: Google Analytics Version 3.0|
|Future Now||Google Analytics: Google Analytics Releases Enterprise Feature Set|
|Jeff Gillis||Google Blog||Google Analytics: More Enterprise-Class Features Added To Google Analytics|
|Robin Steif||LunaMetrics||Google Analytics: The New Google Analytics: Ready for Enterprise|
|June Li||One Degree||Google Analytics: Significant Google Analytics Segmentation Enhancements|
|SEMClubHouse||Social Media: Word of Mouth Marketing Metrics. This panel described their efforts to compute how receptive customers are to referral-based advertising in order to determine how much of their promotional budgets should be allocated and how to determine their return on that investment.
Sandra Ponce de Leon (BuzzLogic)
Ann Green (Millward Brown)
|Search Marketing Gurus||Social Media: Web 2.0 Measurements in Today's B2B World. An overview of the data and analytic challenges involved in making social media accountable for driving revenue based on real-world experience integrating traditional direct marketing with social media.
Joshua Siler (Babcock & Jenkins)
|SEMClubHouse||Keynote: Hotels.com: The Intersection of Customer Voice and Customer Experience - Listen and Learn to Provide What Your Customers Really Want. How to let your customers tell you what they really want, and not just what they think they want. Megibow takes you through hotels.com experience with continuous monitoring and continuous improvement with multiple techniques to achieve measurable wins.
Joe Megibow (Hotels.com)
|Eyes on Web Analytics||Overview: eMetrics, Day 3. And what's the deal with airline food?|
|Search Marketing Gurus||Acquisition: Search from Now On. It's the end of search as we know it . . . what happens next?
Mike Grehan (Acronym Media)
|Sebastian Wenzel||Web Analytics Book||Social Media: Mobile Analytics is Calling You. Learn about the challenges and the differences that come with the mobile web. Sign up for the www.webanalyticsbook.com rss feed to be the first to download the FREE Mobile Analytics E-Book when it is released.
|Highland Busines Centre||A Few Sterne Words - Jim Sterne Summit Wrap-Up: Tough measures for tough times: thoughts from the Washington DC eMetrics Marketing Optimization Summit|
|SemAngel||Summary: eMetrics Redux: A Few Thoughts from the Conference|
|Web Metrics Guru||Summary: Emetrics Marketing Optimization Summit DC 08|
With that in mind, people I follow:
1. Are personal friends, colleagues or relevant superstars in my field.
2. Include a biosketch or link to a website that reflects my interests.
3. Have useful, substantive tweets beyond "I need coffee" (though some of this is okay). Their tweets help me in my work or clearly demonstrate expertise.
It REALLY helps if people include a website, their real name, and a profile image. If people aren't willing to configure their profile, they give the impression that they do not take twitter seriously.
What criteria do you have? Add your comments over at the Twitter Handbook.