Dooley Online

#140Conf NYC- Day One

Live tweets from this conference - watch live on ustream.

 

Following EPA Clean Air Act Hearing on Hill

(Updated: 5:34pm; Feb 9, 2011) I wanted to test what was involved in capturing a large conversation from a number of different twitter accounts on a broad issue. So, today I used Cover It Live to find out. View the results:

Watch Webcast of Hill Hearing LIVE

Playing with Paper(.li)

Recently, a colleague tweeted about a new app he was using to view twitter lists. I was intrigued, and while the tool was still in "alpha" at this posting, it looks like an app with a future.

  

SmallRivers (Switzerland) is the creator of http://paper.li which organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, list or #tag. 

When you first come to the interface, you are encouraged to create your own newspaper and you don't need to create a new profile to do so - just login with your twitter or facebook account. 

Check out examples of the kinds of output, using the @worldresources and @lauraleedooley twitter lists!

• climate-energy
• ecosystem-services
• online-gurus

And here are some pages using twitter #hashtags:

• #climate
• #oilspill

And here are some pages focusing on twitter users -

• @lauraleedooley
• @TheCityFix

What I like about this tool is the way paper.li organizes your information and helps you see things you might have missed otherwise. It is definitely worth exploring, particularly since investors are starting to line up to support this online tool. 

For more information, see:

• blog.paper.li
• BusinessWeek: Paper.li: Making a Newspaper From a Twitter Stream
• ReadWriteWeb: Paper.li Gets Investment for Its "Twitter Newspapers"
• TechCrunch: Paper.li Lets You Read Twitter In Daily Newspaper Form, Raises More Funding

 

My Top 10 Free Twitter Tools (and 3 Honorable Mentions)

UPDATE: 10/30/2009 - Replaced hashtags.org with wthashtag.com.

There are hundreds of tools out there for accessing and managing your twitter account.

I've tried many, but find myself coming back to the same handful of tools which I use repeatedly.

With twitter, I'm firmly convinced that we have a plethora of tools because different people approach twitter in different ways for different purposes - so no two tweeple will necessarily use the exact same tools. 

However, I always find it useful to learn from the experience of others. So with that in mind, here are my [current] top 10 free twitter tools (in no particular order):

	1. http://www.twellow.com. Want to build up your social network? This site acts like a yellow-pages for social media folks and allows you to provide links to many other social networks where you spend your time.
	2. http://wefollow.com/. This is another directory, specifically for twitterfolk, which allows users to register their profiles under whatever categories they choose. This site seems to pull updates more frequently than twellow, but both are good.
	3. http://search.twitter.com/. The original search engine for twitter. While searches are integrated with everyone's twitter account (and you can save specialized searches to your twitter account), I find I continue to go back to this site to run additional searches.
	4. http://twittercounter.com/. Want to see your growth in followers, friends, updates? Want to compare your twitter account growth to someone else's?  This is a great little tool which continues to be updated with your needs in mind - but would be perfect if they allowed data downloads. Right now you have to mouseover the timeline to get your results.
	5. http://tweetake.com/. Talk about data downloads - this tool's only purpose is to download your twitter data in the event twitter crashed and you needed to reconstitute your account. Download lists of your followers, friends, recent tweets, recent favorites. Another tool I've used to view my twitter connections is http://lessfriends.com/ though their site includes a disclaimer indicating that the data may not be accurate (missing followers). Also, note that tweeple follow and unfollow all the time. So what you download today will be different tomorrow. That's one of the problems with trying to "manage" your followers. They are never the same. I find it is best to monitor the conversation and save important mentions or exchanges about you in your favorites folder. After a while you will get a good sense of who your best advocates are.
	6. http://backtweets.com/. Need to find out who is tweeting about your content? You can search for your profile name, you can search for your name in twitter search. But what about those times when people link to content without naming names? With backtweets, simply type in any URL and you will find everyone who is linking to that URL from twitter, regardless of what URL shortener they use.
	7. http://twitalyzer.com/. Are you a good twitterer? Twitalyzer can help you decide. It is a unique tool - created by @erictpeterson - that evaluates the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.
	8. http://www.danieldura.com/code/twittercamp. This is a cool tool that I anticipate will become a standard at conferences in the future. It displays tweets based on username, keyword or hashtag - so everyone can see what tweeting participants are tweeting about during the conference! NOTE: This does take some work to rebrand for your purposes, but once you've got things set-up, you can easily load your configuration into twittercamp each time you use it.
	9. http://twitterfeed.com/. This tool allows you to supplement your twitter account through use of RSS feeds that pull content from your website or other social media tools. I avoided this tool for a long time because I felt there was something disingenous about automated postings to twitter. I changed my mind when I realized my personal twitter profile (@lauraleedooley) was suffering from lack of updates because I focused primarily on my organization's profile (@worldresources). Knowing that my personal brand is as important to WRI as the organization's brand AND knowing that I spend a lot of posting content on facebook, delicious, digg, stumbleupon, youtube and other social networks that was relevant to both WRI and my personal profile, I took the plunge. Lesson learned: It is okay to use twitterfeed judiciously to supplement your tweets - but don't rely on it exclusively. You need to continue to monitor your twitter profile regularly and actively participate in relevant online conversations.
	10. http://bit.ly - Twitter's URL shortener of choice. They are expanding their user base by updating and rolling out new features (with user input) and leveraging an open API that allows integration with other popular tools.

Honorable mentions

Three other tools that I find very useful.

	http://www.twitpic.com. I love the fact that this interfaces your cell phone snapshots with twitter - while facebook mobile offers the same service, having the public posting of your photos is very useful in reaching a broader audience. This is great if you are on vacation or a trip away from family and friends and you want to provide photo updates.
	Twitter RSS feeds - favorites (http://twitter.com/favorites/profilename.rss) - I can't tell you how useful it has been to track my twitter favorites -- which I use as a holding place for all mentions, conversations with, and tweets about me -- by pulling the RSS feed into my Google Reader. Here I can also download a copy of the tweets to an excel spreadsheet and analyze who is tweeting about me on a regular basis. Also, Google Reader is the first place I go every morning to see the latest news gathered through Google Alerts, Icerocket.com, Technorati.com, Twingly.com, SocialMention.com, Filtrbox.com and Twitter.com.
	UPDATE 10/30/2009: I initially highlighted http://hashtags.org. Unfortunately, that site failed - it stopped presenting statistics on or around August 14, 2009 and never recovered. At the recent eMetrics DC conference, Danielle Brigida introduced me to the tool http://wthashtag.com. http://wthashtag.com. What are the most popular hashtags? What hashtag(s) should you use to label your tweet? This tool hopes to provide the resources for you to make an informed decision - and to find out how the hashtags you regularly use or follow are performing on twitter. Besides providing statistics, it also provide a useful API and blog. You need to register to really use all the features of this site, but it is definitely worth it!

It would be remiss of me not to emphasize that the tools I use now may not be the same tools I use next month or next year. Already we are seeing an integration of tools (facebook page feeds to twitter) and the demise of others (such as tr.im which is shutting down at the end of the 2009).

But I will keep monitoring these tools and bookmarking them on my delicious account - so if you find you want to check out some of the other tools out there, feel free to visit my always expanding list of twitter tools at http://delicious.com/lldoolj2/twitter+tools.

A word about Tweetdeck

Oh, and yes I've tried http://www.tweetdeck.com and other desktop clients. As someone who is spending most of her time living in the cloud, desktop clients are interesting, but not the direction I choose to go at this point.

For example - a while ago, I moved from bookmarking websites in my browser (a desktop client) to bookmarking them exclusively on delicious.com. This way I could access my bookmarks from any browser on any computer at any time. I was just tired of having no access to my bookmarks when I was used a different computer or browser.

Because Tweetdeck is a desktop client, any configuration I make on my desktop doesn't always translate to other computers or clients. Also, I have to say when I tested it out on my computer, I discovered many missing friends which made me a bit wary of the usefulness of the tool (but that was several months ago - the tool may have improved).

Bottom line - I prefer to manage my twitter, facebook, linkedin and other accounts from any computer, browser, client, etc. That way I spend less time focused on the hardware and software and more time focused on the content. And I achieve gains in efficiency and productivity.

However, Tweetdeck is hands down the most popular of the desktop clients, so I encourage you to try it and determine if it is useful in helping you to manage your twitter account.

Discrepancy between Bit.ly and Google Analytics on Twitter counts

Update 6/5/2009: Added Bit.ly/Google comparison charts

Update 6/8/2009: Added caveats/clarification on data pulled

In pulling together some data on twitter clickthroughs, there was a noticeable discrepancy between bit.ly and google analytics data - bit.ly clicks are noticeably higher than traffic source numbers for twitter on Google Analytics. Two caveats:

1. Bit.ly data collected reflects all bit.ly links including those initially posted by @worldresources using the Google Analytics Campaign Code  - accounting for an average of 60% of the clicks - as well as those generated by others.

2. I pulled all information by keyword "twitter" from the Google Analytics account - which brings over all pageviews sources coming from twitter and the GA Campaign Code links posted by @worldresources.

But in closer inspection, I noticed that the Bit.ly clicks and Google pageviews data lines - despite being vastly different in terms of numbers - were almost identical in terms of trends.

I did some research on this and here is a list of potential reasons for this - 

• No two analytics tools measure data the same way - there will always be discrepancies between analytics tools. With bit.ly we are measuring clicks but with google analytics, we are measuring pageviews which may be captured differently. 

• Google Analytics may be combining multiple clickthroughs by the same twitter/user account as one whereas bit.ly counts clicks and not users

• One prevalent theory is that bit.ly numbers are higher because bit.ly data includes bots and automated traffic whereas Google Analytics will not capture those visits (in GA count is computed using Javascript, which bots do not execute). 

• In the March 2009 post by Om Malik (Why Bit.ly Will Upstage Digg), he explains
  
  
  "...with bitly it doesn’t matter where those URLs are embedded -- Facebook, Twitter, blogs, email, instant messages, SMS messages, desktop clients -- a click is a click and Bit.ly counts it, in real time."
  
  So while some of the referrers may be bots, because twitter feeds are disseminated throughout the web and desktop clients, not all of the clicks are going through twitter. Aha!  Note that as of March 2009, bit.ly screened out HEAD requests from click results. 

• Another theory is that Google Analytics does not count clicks from twitter.com as uniques -- and that's one reason google counts are lower than bit.ly. It isn't clear how traffic from twitter clients looks to GA, but this may account for overall lower count rates on GA.

• Not all bit.ly clicks are coming from WRI-generated links, and these charts only includes bit.ly data - it doesn't include click on links using full WRI URLs OR other URL shorteners like is.gd, tr.im, cli.gs, tinyurl.com, twurl.com. I haven't determined how to capture that additional data efficiently - I'm still trying to get my mind around the bit.ly/google data.

Regardless of which numbers you ultimately decide to highlight (Google Analytics Traffic or Bit.ly Clicks), you should track twitter links in Google by including the Google UTM campaign code as part of the link - see the EpikOne post Twitter and Google Analytics: What to Track by Justin Cutroni. 

Listening to and measuring the online conversation

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This builds on Beth Kanter's post, "What is the value of listening to social media channels for your organization?"

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As a web analytics person, a challenge has always been getting the right metrics to the right person at the right time. 

In this post I'm going to focus on two areas where we currently provide metrics for World Resources Institute staff.

Website metrics (http://www.wri.org)

Moving from Webtrends and AWStats to the free Google Analytics tool was the first step in unlocking our content. 

Having said that, we are still using AWStats to track PDF downloads because not all links to PDF downloads originate through our website.

Having years of data locked up in MS Excel spreadsheets, this year we decided to take a different approach and develop tools that could be accessed directly by our staff.

This year we incorporated some basic metrics into an "Analytics Snapshot" posted on every page of our website (staff need to be logged on to the site to access).

* Page views pulled from Google Analytics.

* Number of diggs

* Number of blogs in Technorati linking to the page in the past 60 days. 

* Blog links captured throughout the internet - this number is generally higher than the number identified in Technorati because it includes blogs not currently indexed by Technorati. We also allow staff to add blog postings they find which are not currently captured.

We also have a tracking dashboard which captures some basic site-wide statistics, including:

* New content published on the site by type for the past 3 months and past 3 years.

* Top 10 site searches (search term, number of searches)

* Top digged content (page title, url, number of diggs)

* 7-day snapshot of top 10 pages with most page views (title, url, date posted, number of page views, content type, and sparkline)

* 2-month snapshot of top 10 pages with most page views (title, url, date posted, number of page views, content type, and sparkline)

* Top 10 publication pages for the past 3 months (title, url, date posted, number of page views, and sparkline)

* Top 10 projects for the past 3 months (title, url, date posted, number of page views, content type, and sparkline)

* Top 10 stories for the past 3 months (title, url, date posted, number of page views, content type, and sparkline)

* Top 10 charts and maps for the past 3 months (title, url, date posted, number of page views, content type, and sparkline)

We also provide training and direct access to WRI's Google Analytics account for all staff requesting it so they can run their own reports on the content of interest.

Social Media metrics

In preparation for incorporating major social media stats into these analytics dashboard, we have labeled website content using the Google Analytics campaign schema:

URL?utm_campaign=entry&utm_medium=entry&utm_source=entry&utm_content=entry& utm_term=entry

utm_campaign	utm_medium	utm_source	utm_content	utm_term	destination URL
blogging	twitter	microblog			URL
socialmedia	facebook	wri-group			URL
socialmedia	linkedin	wri-group			URL
newsletter-type	email	newsletter-name-yyyy-mm-dd	hyperlink	hyperlink-text	URL

We use tweetburner.com to both shorten our URLs for posting on twitter (twurl them) and to track our clickthrough rates. Having said that, tweetburner has had problems since Crosspring.com took over - around December 12, 2008. While tweetburner is still capturing clickthrough data, it isn't rolled up on a day-by-day basis so we can't track our growth in clickthroughs over time - something which we found valuable in the past:

There are more than 400 applications currently available to help you manage and track your twitter account. We use the following tools on a regular basis to develop twitter metrics, track conversations, and listen online:

* search.twitter.com. If you haven't used this tool, use it. It is by far the best tool for tracking the conversation on twitter. Search by @twittername, by #hashtags, and by keyword.

* twittercounter.com. This tool was recently updated to show graphs for last week, last month, and the last 3 months. You can also post a badge on your website to advertise the number of followers you have.

* tweetake.com provide you with a backup of all your Twitter data via a .CSV file. You can download and analyze information about your followers, friends and tweets.

* twittergrader.com measures your twittering mojo, just for fun. 

* lessfriends.com identifies who follows you, who you follow and where there is mutual following. A good tool to make a quick account of who you may not be following (but should be).

There are many other tools out there - try them out and determine what works best for your organization's needs. Lists of many tools can be found through my delicious.com account - http://delicious.com/lldoolj2/twitter+tools

Lessons Learned

Listening to the conversation has taught me:

* Opt-in email newsletters are still king in terms of click-throughs. Email will never die, but you need to use it properly.

* People who enjoy the conversations I'm having and connect to me in one social media venue will often connect in other social media spaces as well (twitter, digg, facebook, linkedin).

* People who are leaders in online conversations about our issues are not always the same as those who are leaders in the offline world. You should reach out to both audiences.

* People who choose to follow me or my organization do so because of the conversations we participate in and the issues we care about. Keeping the trust of those who follow and support us is an important responsibility.

* It is important to leverage the active social media networks that are already out there - jump in, listen, contribute and you will develop a core group of dedicated followers who will become advocates for you and your work.

* Free tools I use to connect and to listen: Google Reader, Google Alerts, Google Analytics, Twitter, Digg, Delicious, Facebook, LinkedIn, Technorati, SlideShare.net, YouTube, Flickr and other social media. WRI has also been awarded a Google Grant - we are testing our keywords through Adwords and will continue to monitor our clickthrough rates.

* New staff and interns often connect to the World Resources Institute facebook group. There are a variety of ways for an organization to exist in facebook - as a group, as a page, and as a cause. Do your research before determining which of these best reflects the purpose of your organization on facebook. 

* WRI's LinkedIn group members share news and respond to posts. It is worth building or expanding your organization's presence in this tool.

* It is useful to maintain both organizational and personal profiles in the major social media, as appropriate. This promotes different conversations and connections appropriate to each profile.

Yes we can! Resources to green your lifestyle

Over on twitter, @earthwriter asked me if my organization (World Resources Institute) offer documents or advice for people who want to practice sustainability at home.

While WRI does have some offerings along those lines, our primary focus is at the government, business and institutional policy level.

But given the economic and environmental problems of our time (and Obama's refrain that it's not about him, it is about us and what we can do), more and more people are trying to green their lifestyle.

@earthwriter is a good example of this with his My Journey to a Sustainable Life site where he seeks to reduce his environmental footprint one decision at a time.

Here is a short list of twitterers I follow with green your lifestyle websites (in alpha order):

• @gogreentube
  http://www.gogreentube.com/
  Watch a green video. Offset your carbon footprint. It's that simple. Seeks to educate, inspire, and connect you to other green interested people.

• @greenoptions
  http://greenoptions.com/
  Green Options is a community and network of blogs dedicated to helping you figure out what sustainability means to you.

• @GreenTravelHub
  http://www.rezhub.com/greentravel
  All you need to green your travel in one place. Donates 20% of the proceeds from every trip to green non-profit groups.

• @greenyourdecor
  http://www.greenyourdecor.com/
  Your guide to stylish, eco-friendly decor.

• @Idealbite
  http://www.idealbite.com/
  "A sassier shade of green" serving up free, bite-size ideas for light-green living each weekday.

• @jillbuck
  http://www.gogreeninitiative.org
  Jill Buck is the founder the Go Green Initiative - a simple, comprehensive program designed to create a culture of environmental responsibility on school campuses across the nation.

• @LighterFootstep
  http://lighterfootstep.com/
  A healthier family. A cleaner planet. Making the most of your weekly budget.

• @maxgladwell
  http://www.maxgladwell.com/
  Max Gladwell (MG) is the nexus of social media and green living, covering trends in ways that are relevant to how you live. They provide practical information about how these new technologies can contribute to a better quality of life for you and those around you.

• @naturallysavvy
  http://www.naturallysavvy.com/
  Information-based website to inform you on the basics of natural health - using and consuming natural and organic products.

• @PeopleForEarth
  http://www.people4earth.net/
  A social network and a wiki ECO guide with the purpose of inspiring and empowering you to enjoy more eco-friendly and fulfilling lives.

• @rshreeves
  http://www.alittlegreenereveryday.com/
  Some useful information, some anecdotes, some rantings, and some inspiration from the quest to make her family and perhaps the world around her A Little Greener Every Day.

• @Smart2BeGreen
  http://www.smart2begreen.com
  Simple steps to greener living

• @sustainablog
  http://sustainablog.org/
  Since July 2003, sustainablog has been providing information on environmental and economic sustainability, green and sustainable business, and environmental politics. The blog regularly features environmental leaders, experts in alternative energy and green technology, and real people trying to lighten their environmental footprints.

• @tokers
  http://www.greenenergytv.com
  Green Energy TV is an Online Television Channel that is dedicated to airing green videos for millions of viewers around the world.

• @TwilightEarth
  http://www.twilightearth.com
  A green practician, philospher, and regular blogger who shares the ups and downs of living green. Check out his post "List of Thing's I've Learned About Going Green"

But this is just a short list. Check out the more extensive list of green websites through TreeHugger's Carnival of the Green, a weekly blog phenomenon which provides a summary, a digest, of the green blogosphere.

Feel free to add a name to the list in the comments section, below! Please include:

• @Twittername (if available)
• Website URL
• Short description of site purpose/content

Stephen Colbert twittering tweets

Doing my part to share the viralosity of this video (it seems to be posted on quite a few blogs).

BTW - you can follow Stephen Colbert's tweets at twitter.com/stephencolbert . . . though the question remains as to whether this profile is real or just another opportunity for a no-name to ride into the twitter limelight on the coattails of gregarious punditry.

eMetrics DC 2008 - Bloggers Wrapup

Back from a useful eMetrics conference and while I digest the information dispensed, I thought I'd compile links to posts highlighting the different sessions.

Another good emetrics participant resource is webanalytics.alltop.com/ and for those who attended our social media session, my twitter links are available at delicious.com/lldoolj2/emetrics2008-S04

For most of these posts, I have included a photo of the author -- this is a visual cue to easily pick out author styles to highlight colleagues who were busy blogging the conference.

Let me know if I've left out any major posts . . .

Author, Twitter/Bio	Site	Post Title/eMetrics Session
	immeria :: an immersion in web analytics	Pre-Conference: eMetrics: the wind is changing
	Search Marketing Gurus	eMetrics Industry Insights Day: The View from the CMO's office Liz Miller (CMO Council)
	SEMClubHouse	Pre-Conference Workshop: eMetrics & Google Analytics a Key Relevance Review Justin Cutroni (EpikOne)
	Eyes on Web Analytics	Overview: eMetrics, Day 1
	Search Marketing Gurus	Social Media: Social Network Analysis. Internet based communities have been widely discussed since the arrival of the concept Web 2.0. So far, the opportunities and risks of business models based on such user groups are not fully clear. Therefore a more fundamental understanding of community-based social structures is needed. First results for two top forums and once collaboration network. Fred Türling (SHS Viveon AG)
	Web Metrics Guru	Social Media: Social Network Analysis. (see description above)
	Beth's Blog: How Nonprofits Can Use Social Media	Social Media: Reputation and Relationship Management in A Social Media World. Seven steps to measure your social media program in a credible, actionable way. Katie Delahaye Paine (KDPaine & Partners)
	SEMClubHouse	Social Media: Reputation Management & Social Media. (see description above)
	Search Marketing Gurus	Social Media: Actionable Social Media Metrics Both brand perception and shopping have always had a social context. Here are some ideas about where businesses need to focus as the social web grows in importance over the coming years. Jason Burby (ZAAZ) Ryan Turner (ZAAZ, Web Social Architecture)
	Web Metrics Guru	Social Media: Social Media Metrics - Jason Burby & Ryan Turner, ZAAZ. (see description above)
	Search Marketing Gurus	Social Media: Key, Relevance Factors of Expanding Followers, Friends & Fans, In Your Online Community. Tips, tools and stories from the trenches from three people who focus on online engagement and have more links, friends and followers than some small countries have citizens. Beth Kanter (How Nonprofits Can Use Social Media) Laura Lee Dooley (World Resources Institute) Jonathon D. Colman (The Nature Conservancy)
	Web Metrics Guru	Social Media: Followers, Friends, and Fans: Expanding Your Online Community. (see description above)
	Beth's Blog: How Nonprofits Can Use Social Media	NEW Social Media: eMetrics Panel Slides, Notes, and Blog Posts: ROI of Blogging, Twitter, and Digg for Nonprofits. (see description above)
		Here are the presentation slides for this session: E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own. (tags: blogging nptech) Why Twitter Matters View SlideShare presentation or Upload your own. (tags: microblog analytics) Building Buzz Without a Budget View SlideShare presentation or Upload your own. (tags: webcontent content)
	Eyes on Web Analytics	Overview: eMetrics, Day 2 And what's the deal with Hotel WiFi?
	Web Metrics Guru	Keynote: James G. Robinson, Director of Web Analytics, The New York Times. How The New York Times uses web analytics to grow both their print and online audiences, improve web engagement, and increase revenue and profit.
	Search Marketing Gurus	Retention: Navigating a University Website: Surely the Smartest People on the Planet Can Know Where to Click?. Discover why user testing with your target market is a must and learn how to undertake segmentation based on real user behavior, not internal assumptions. Vicky Brock (Highland Business Research) Vicky Brock Emetrics Presentation View SlideShare presentation or Upload your own. (tags: research francisco)
	Web Metrics Guru	Acquisition: DIY SEM: Your Agency May Not Be the Best Resource. How to audit your existing search engine marketing (SEM) program, how to identify the optimization strategies that make sense for your business, and some of the benefits and barriers to managing your own SEM program. Gary Angel (Semphonic) Mark Ruzomberka (Traffic.com) David Harrod (NAVTEQ)
	Occam's Razor	Google Analytics: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool.
	AnalyticsTalk	Google Analytics: Google Analytics Version 3.0
	Future Now	Google Analytics: Google Analytics Releases Enterprise Feature Set
Jeff Gillis	Google Blog	Google Analytics: More Enterprise-Class Features Added To Google Analytics
Robin Steif	LunaMetrics	Google Analytics: The New Google Analytics: Ready for Enterprise
June Li	One Degree	Google Analytics: Significant Google Analytics Segmentation Enhancements
	SEMClubHouse	Social Media: Word of Mouth Marketing Metrics. This panel described their efforts to compute how receptive customers are to referral-based advertising in order to determine how much of their promotional budgets should be allocated and how to determine their return on that investment. Sandra Ponce de Leon (BuzzLogic) Ann Green (Millward Brown)
	Search Marketing Gurus	Social Media: Web 2.0 Measurements in Today's B2B World. An overview of the data and analytic challenges involved in making social media accountable for driving revenue based on real-world experience integrating traditional direct marketing with social media. Joshua Siler (Babcock & Jenkins)
	SEMClubHouse	Keynote: Hotels.com: The Intersection of Customer Voice and Customer Experience - Listen and Learn to Provide What Your Customers Really Want. How to let your customers tell you what they really want, and not just what they think they want. Megibow takes you through hotels.com experience with continuous monitoring and continuous improvement with multiple techniques to achieve measurable wins. Joe Megibow (Hotels.com)
	Eyes on Web Analytics	Overview: eMetrics, Day 3. And what's the deal with airline food?
	Search Marketing Gurus	Acquisition: Search from Now On. It's the end of search as we know it . . . what happens next? Mike Grehan (Acronym Media)
Sebastian Wenzel	Web Analytics Book	Social Media: Mobile Analytics is Calling You. Learn about the challenges and the differences that come with the mobile web. Sign up for the www.webanalyticsbook.com rss feed to be the first to download the FREE Mobile Analytics E-Book when it is released.
	Highland Busines Centre	A Few Sterne Words - Jim Sterne Summit Wrap-Up: Tough measures for tough times: thoughts from the Washington DC eMetrics Marketing Optimization Summit
	SemAngel	Summary: eMetrics Redux: A Few Thoughts from the Conference
	Web Metrics Guru	Summary: Emetrics Marketing Optimization Summit DC 08

Other:

• 60% of Marketing Budgets Remain Unchanged by Economy

Following the right tweeple

Over on the Twitter Handbook, Deb Micek and Warren Whitlock ask, "Do You Follow the Most Popular People on Tweeple?"

They argue that popularity - the number of followers - may not be the most important criteria for following someone else.

I agree. I do not follow everyone who follows me. 

This is mainly because I monitor the tweets of those I follow and I need the tweets I receive to be meaningful, not just clutter. 

While I can use a plethora of twitter tools to do this, I prefer to limit those I follow to those who have relevance to my professional, volunteer, or personal life.

With that in mind, people I follow: 

1. Are personal friends, colleagues or relevant superstars in my field. 

2. Include a biosketch or link to a website that reflects my interests. 

3. Have useful, substantive tweets beyond "I need coffee" (though some of this is okay). Their tweets help me in my work or clearly demonstrate expertise.

It REALLY helps if people include a website, their real name, and a profile image. If people aren't willing to configure their profile, they give the impression that they do not take twitter seriously.

What criteria do you have? Add your comments over at the Twitter Handbook.