Dooley Online

Social Media Mashups: LinkedIn and SlideShare

So, people wonder if rolling out the new features in LinkedIn works -- check out this case study about "Sarah" who used the LinkedIn SlideShare application to get interviews for a new job . . .

Meet Sarah on LinkedIn

View SlideShare presentation or Upload your own. (tags: app slideshare)

LinkedIn: New features continue to build value

Many of my colleagues and friends have been pulled into LinkedIn through the invite friends feature. 

I always chuckle when someone comes to me and says, "I got a invitation to join this online thing in my email box." Then, I generally launch into the basics of LinkedIn and the value it has as a resume, career builder and networking tool.

Here is an excellent presentation by Guy Kawasaki on the value of LinkedIn which appeared as Slideshare.net's October 30, 2008 SlideShow of the Day:

Linkedin

View SlideShare presentation or Upload your own. (tags: linkedin kawasaki)

LinkedIn has released several new features to make it's service more useful to the many users who found themselves "linked-in" through connections with our colleagues. I'm not going to duplicate the efforts of other bloggers to highlight these features - here is a short list of posts highlighting LinkedIn's new applications:

Drop Everything- Run to LinkedIn NOW (Chris Brogan)

• Facebook in a Suit: LinkedIn Launches Applications Platform (BusinessWeek)

• LinkedIn Applications: Your Resume Just Got More Dynamic (Read Write Web)

• LinkedIn’s Applications Further Moves the Intranet Away from the Firewall (Jeremiah Owyang / Web-Strategist)

Here's a short video highlighting the new applications:

eMetrics DC 2008 - Bloggers Wrapup

Back from a useful eMetrics conference and while I digest the information dispensed, I thought I'd compile links to posts highlighting the different sessions.

Another good emetrics participant resource is webanalytics.alltop.com/ and for those who attended our social media session, my twitter links are available at delicious.com/lldoolj2/emetrics2008-S04

For most of these posts, I have included a photo of the author -- this is a visual cue to easily pick out author styles to highlight colleagues who were busy blogging the conference.

Let me know if I've left out any major posts . . .

Author, Twitter/Bio	Site	Post Title/eMetrics Session
	immeria :: an immersion in web analytics	Pre-Conference: eMetrics: the wind is changing
	Search Marketing Gurus	eMetrics Industry Insights Day: The View from the CMO's office Liz Miller (CMO Council)
	SEMClubHouse	Pre-Conference Workshop: eMetrics & Google Analytics a Key Relevance Review Justin Cutroni (EpikOne)
	Eyes on Web Analytics	Overview: eMetrics, Day 1
	Search Marketing Gurus	Social Media: Social Network Analysis. Internet based communities have been widely discussed since the arrival of the concept Web 2.0. So far, the opportunities and risks of business models based on such user groups are not fully clear. Therefore a more fundamental understanding of community-based social structures is needed. First results for two top forums and once collaboration network. Fred Türling (SHS Viveon AG)
	Web Metrics Guru	Social Media: Social Network Analysis. (see description above)
	Beth's Blog: How Nonprofits Can Use Social Media	Social Media: Reputation and Relationship Management in A Social Media World. Seven steps to measure your social media program in a credible, actionable way. Katie Delahaye Paine (KDPaine & Partners)
	SEMClubHouse	Social Media: Reputation Management & Social Media. (see description above)
	Search Marketing Gurus	Social Media: Actionable Social Media Metrics Both brand perception and shopping have always had a social context. Here are some ideas about where businesses need to focus as the social web grows in importance over the coming years. Jason Burby (ZAAZ) Ryan Turner (ZAAZ, Web Social Architecture)
	Web Metrics Guru	Social Media: Social Media Metrics - Jason Burby & Ryan Turner, ZAAZ. (see description above)
	Search Marketing Gurus	Social Media: Key, Relevance Factors of Expanding Followers, Friends & Fans, In Your Online Community. Tips, tools and stories from the trenches from three people who focus on online engagement and have more links, friends and followers than some small countries have citizens. Beth Kanter (How Nonprofits Can Use Social Media) Laura Lee Dooley (World Resources Institute) Jonathon D. Colman (The Nature Conservancy)
	Web Metrics Guru	Social Media: Followers, Friends, and Fans: Expanding Your Online Community. (see description above)
	Beth's Blog: How Nonprofits Can Use Social Media	NEW Social Media: eMetrics Panel Slides, Notes, and Blog Posts: ROI of Blogging, Twitter, and Digg for Nonprofits. (see description above)
		Here are the presentation slides for this session: E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own. (tags: blogging nptech) Why Twitter Matters View SlideShare presentation or Upload your own. (tags: microblog analytics) Building Buzz Without a Budget View SlideShare presentation or Upload your own. (tags: webcontent content)
	Eyes on Web Analytics	Overview: eMetrics, Day 2 And what's the deal with Hotel WiFi?
	Web Metrics Guru	Keynote: James G. Robinson, Director of Web Analytics, The New York Times. How The New York Times uses web analytics to grow both their print and online audiences, improve web engagement, and increase revenue and profit.
	Search Marketing Gurus	Retention: Navigating a University Website: Surely the Smartest People on the Planet Can Know Where to Click?. Discover why user testing with your target market is a must and learn how to undertake segmentation based on real user behavior, not internal assumptions. Vicky Brock (Highland Business Research) Vicky Brock Emetrics Presentation View SlideShare presentation or Upload your own. (tags: research francisco)
	Web Metrics Guru	Acquisition: DIY SEM: Your Agency May Not Be the Best Resource. How to audit your existing search engine marketing (SEM) program, how to identify the optimization strategies that make sense for your business, and some of the benefits and barriers to managing your own SEM program. Gary Angel (Semphonic) Mark Ruzomberka (Traffic.com) David Harrod (NAVTEQ)
	Occam's Razor	Google Analytics: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool.
	AnalyticsTalk	Google Analytics: Google Analytics Version 3.0
	Future Now	Google Analytics: Google Analytics Releases Enterprise Feature Set
Jeff Gillis	Google Blog	Google Analytics: More Enterprise-Class Features Added To Google Analytics
Robin Steif	LunaMetrics	Google Analytics: The New Google Analytics: Ready for Enterprise
June Li	One Degree	Google Analytics: Significant Google Analytics Segmentation Enhancements
	SEMClubHouse	Social Media: Word of Mouth Marketing Metrics. This panel described their efforts to compute how receptive customers are to referral-based advertising in order to determine how much of their promotional budgets should be allocated and how to determine their return on that investment. Sandra Ponce de Leon (BuzzLogic) Ann Green (Millward Brown)
	Search Marketing Gurus	Social Media: Web 2.0 Measurements in Today's B2B World. An overview of the data and analytic challenges involved in making social media accountable for driving revenue based on real-world experience integrating traditional direct marketing with social media. Joshua Siler (Babcock & Jenkins)
	SEMClubHouse	Keynote: Hotels.com: The Intersection of Customer Voice and Customer Experience - Listen and Learn to Provide What Your Customers Really Want. How to let your customers tell you what they really want, and not just what they think they want. Megibow takes you through hotels.com experience with continuous monitoring and continuous improvement with multiple techniques to achieve measurable wins. Joe Megibow (Hotels.com)
	Eyes on Web Analytics	Overview: eMetrics, Day 3. And what's the deal with airline food?
	Search Marketing Gurus	Acquisition: Search from Now On. It's the end of search as we know it . . . what happens next? Mike Grehan (Acronym Media)
Sebastian Wenzel	Web Analytics Book	Social Media: Mobile Analytics is Calling You. Learn about the challenges and the differences that come with the mobile web. Sign up for the www.webanalyticsbook.com rss feed to be the first to download the FREE Mobile Analytics E-Book when it is released.
	Highland Busines Centre	A Few Sterne Words - Jim Sterne Summit Wrap-Up: Tough measures for tough times: thoughts from the Washington DC eMetrics Marketing Optimization Summit
	SemAngel	Summary: eMetrics Redux: A Few Thoughts from the Conference
	Web Metrics Guru	Summary: Emetrics Marketing Optimization Summit DC 08

Other:

• 60% of Marketing Budgets Remain Unchanged by Economy

Blog Action Day: October 15, 2008

Blog Action Day 2008 Poverty from Blog Action Day on Vimeo.

Recent posts on Poverty and the Environment from World Resources Institute:

• Growing the Wealth of the World's Poor
• Subprime Development: the Mother of All Collapses 
• Climate Change Brings New Urgency to Millennium Development Goals
• EarthTrends Poverty Maps

New SlideShare.net Widget: My Favorite Slideshows

SlideShare.net now has a new widget -- Presentation Pack -- that lets you display a collection of presentations on your blog (from your tags, groups or events).

Here are my favorite slideshows:

| Get your Presentation Pack