In preparation for a briefing, I searched for some of the recent and/or important articles by mainstream media on why organizations should use social media.
What mainstream media articles would you include?
PBS
Government 2.0: How Social Media Could Transform Gov PR
January 5, 2009
TIME
An End, and a Beginning, for the Media
December 31, 2008
Financial Times
Twitter uses 140 characters to change world
December 30, 2008
Discovery.com
Mars Phoenix's Twitter Proves a Huge Success
December 5, 2008
The Washington Post
The Unwritten Rules of Social Networking
December 3, 2008
The Wall Street Journal
Twitter Goes Mainstream
October 27, 2008
Business Week
Social Media Will Change Your Business
February 20, 2008