eMetrics: 10 Web Analytics Takeaways from Larry Freed, Foresee

Larry Freed, President and CEO of Foresee Results (@larryfreed on twitter) delivered the following Top 10 Takeaways about Web Analytics at the end of his address at the 2009 eMetrics Marketing Optimization Summit in San Jose:

1. You cannot manage what you cannot measure
2. What you measure will determine what you do
3. Measure what matters most – your customers (know your metrics and measure the right things)
4. Knowledge is power, the consumer is in charge
5. Turn data into information … information into intelligence
6. Satisfaction (when measured correctly) drives conversion, loyalty, retention and word of mouth
7. It takes only 2 things to survive and thrive: Satisfy your customers – be fiscally responsible
8. Measurement is hard – don’t fall for gimmicks
9. Integration of the web metrics magnifies the value
10. You are in the fight of your life – now is the time to rise above the competition – satisfy your customers to win 

What do you think? 

Which if these points resonates most with you? 

Is there anything missing? 

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